Because waiting four months for a loan approval isn't an option when the canning line breaks.
I was driving through Northeast Minneapolis the other day, passing what feels like the fiftieth taproom to open in that zip code, and I honestly marveled at it. The beer scene here is incredible. It really is. From the North Loop down to the smaller spots popping up in South Minneapolis, this city has turned into a massive hub for craft brewing.
But I also know what's going on behind the scenes. I talk to brewery owners every single week. And look, I know the public perception is that you guys are strictly printing money and drinking lagers all day. I know the reality is a lot messier.
You're dealing with thin margins. You're dealing with equipment that breaks exactly when you can't afford it to break. And don't get me started on the inventory costs for hops and grain right now. The price of everything has gone up.
Here at LoanQuail, we handle funding differently. We work with a lot of businesses in the Twin Cities, but breweries have a special place in my heart (maybe because I spend too much time in them). I'm writing this between calls because I want to explain how financing actually works for a brewery in this economy, specifically here in Minneapolis.
Here's the thing. I've got nothing against the big banks downtown. They serve a purpose. If you have perfect credit, three years of tax returns showing massive profits, and—most importantly—you have three or four months to wait around for a committee to make a decision, go to a bank. Seriously. their rates are unbeatable.
But most of the brewery owners calling me don't fit that box. Maybe you've been open for 14 months. Maybe you had a rough quarter last winter because, well, it's Minnesota and nobody leaves their house in February unless they have to. Banks look at that seasonal dip and get scared. They see risk.
I had a client recently, a taproom owner over in the Warehouse District. He needed to expand his patio before summer hit. The patio is where the money is made from June to September. He went to his local branch, and they told him the underwriting process would take 90 days. By the time he'd get the money, summer would be half over. That's useless.
We funded him in about 48 hours. He got the patio built, packed it every weekend, and paid the financing back with the revenue from the extra seats. That's how this is supposed to work.
In this industry, cash flow is weird. It's lumpy. You have huge outlays of cash for ingredients or packaging, and then the revenue trickles in over weeks or months. It's stress-inducing.
We see breweries using our funds for a few specific things usually:
I'm gonna be real with you about our process. We aren't obsessed with your credit score. I mean, we look at it, sure. But it's not the only thing that matters.
We care about your revenue. We care about the health of the business right now. If you're pushing consistent sales through your POS system, we can usually work with that. We lend based on the cash flow of the business, not just the personal assets of the owner.
This is crucial for partnerships. I talk to so many breweries that are owned by three or four friends. Traditional loans can be a nightmare when you have multiple owners with different credit profiles. We keep it simpler. If the brewery is making money, we can likely get you funded.
Let's talk about the local economy for a second. Minneapolis is holding up pretty well compared to other metro areas, but labor costs here are climbing. The minimum wage hikes in the city proper have changed the math for a lot of service businesses. Plus, real estate taxes in Hennepin County aren't exactly going down.
You need a buffer. You need access to capital that doesn't require you to sign away your firstborn child or put a lien on your house. That's where alternative funding comes in.
We also understand the seasonality here better than a national algorithm would. I know that if you're a brewery near Target Field, your numbers look different in April than they do in November. I know that if you're a neighborhood spot, you might actually be busier in the winter when people want to hunker down. We take that context into account.
Look, I'm not going to sit here and tell you that merchant cash advances or revenue-based financing is the cheapest money on earth. It's not. It costs more than a 10-year SBA loan.
But the value is in the speed and the access. It's opportunity cost. If you have the chance to distribute your beer into a new liquor store chain, but you need $20,000 for packaging materials by next Friday, a cheap bank loan that takes three months doesn't help you. It actually hurts you because you miss the opportunity.
We operate on speed. You apply, we look at your bank statements, we give you an offer. Usually within a day or two. The money hits your account, you buy what you need, and you get back to brewing.
I'm just a guy typing this out between meetings, but I genuinely believe in what we do for local businesses. We've helped construction companies in St. Paul, restaurants in Uptown, and yes, breweries all over the metro.
If you're stressed about cash flow or you've got a project you want to start immediately, just check with us. It doesn't cost anything to see what you qualify for. We don't do hard credit pulls just to give you a quote, so your score is safe.
Running a business in Minneapolis is tough enough without worrying about where the capital is coming from. Let us handle the money part so you can focus on the beer. Check your eligibility on our site—it takes like two minutes—or just give us a shout.
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